Available Now!

Fundraising Resources
NonProfit Marketing
NonProfit Dictionary
Graphic Design
NonProfit News
Find a NonProfit 


  About the Institute for Nonprofit Marketing

The Right Marketing Committee

(a.k.a. Publicity Committee or Outreach Committee)

    Odds are that someone who loves your organization has some marketing expertise or knows someone who does. Take full advantage of the expertise you are able to recruit among your ranks of friends, volunteers, community, board members and staff by assembling a marketing committee. The chair of the marketing committee need not be as experienced in marketing as personable, committed, energetic and possessing solid communication and writing skills. Members of the committee can be recruited from any field, but some of the most appropriate are: photographers, videographers, film industry people, writers, copywriters, artists, graphic designers, graphic artists, web developers, marketing professionals, advertising professionals, public relations professionals and salespeople.

    The committee chair is responsible for team leadership, recruitment, retaining members, coordinating meetings, recognition of team members and communicating solidly with organization management. Under the leadership of your marketing committee chair, this group can accomplish wonders. Depending upon the needs of your organization, the scope of responsibility and creative freedom of this team will vary. It is up to the leadership of your organization to spell out the expectations of the marketing committee. Once the committee(IU(Bs role and responsibilities have been determined, the chair should set up the first meeting. Prepare a brief agenda.

The following is an example of a first meeting agenda:

I. Welcome! Chair states organization's mission. Chair discusses the marketing committee's role and responsibilities.

II. Executive Director or President of the organization:
 A. Thanks the group for their participation.
 B. Discuss recent accomplishments of the organization.
 C. Discuss short and long term goals, projects and events planned.

III. Marketing Committee Chair:
 A. State expectations of the marketing team.
 B. Describe institutional marketing plan.
 C. Distribute examples of marketing materials.

IV. Brainstorm ideas to improve institutional marketing plan.

V. Project delineation (incorporate new projects from brainstorming as indicated):
 A. For each project, define the project and its needs.
 B. For each project, take suggestions.
 C. For each project, assign tasks/action steps.

VI. Agree on date for next meeting.

VII. Adjournment.

The motivated and talented marketing team can accomplish miracles.

    Popular tasks include:
  • writing and faxing out regular press releases
  • creation of brochures, newsletters and letterhead
  • preparation and distribution of public service announcements
  • short films and public access television productions
  • website development
  • great advertisements in print and broadcast

Return to Marketing Page

©1998 Copyright Philanthropic Association of Volunteers with Expertise

 

FindIt. Org: The NonProfit Online Resource
3371 21st Street #1, San Francisco CA, 94110