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III. LAYOUT

Layout is the process of creating the format of a publication by relating all of the above techniques in order to convey a powerful, visual message.  Basically, layout is choosing where to place items on a page based on the order and manner with which a reader digests it.  In order to create a successful layout, bear the following tips in mind.

1. Don’t overextend columns horizontally, as it becomes difficult for the eyes to follow.

2. Don’t use too many typefaces in the same piece, and use “special-effect fonts” sparingly.  Use the same font(size) for all headlines in a given piece, and don’t use it anywhere else.

3. Study publications for inspiration.  Observe how they combine their design elements to an esthetic end.

Finally, please click on to our FUNDRAISING DICTIONARY to look up any design or printing terms that you need to review.

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